Sammeer is serial entrepreneur and business builder who has set up multiple business over the last three decades.
Sammeer Ssahni who has over three decades experience in building North India most famous family store Ritu wears .He considers exploring new retail and consumer concepts and merchandise innovation as his key passions.As a part of his passion and backed by the insights he has gained from interacting with consumers. Sammeer has launched a homemade Indian women’s fashion brand, on a pan-India basis.
The brand is christened “Forever Fashion” with the urge to serve international fashion in Indian fits & skin. Explaining the brand’s raison d’etre Sammeer said “It seemed to us as if the Indian brands were not keeping pace with the Indian woman. We could feel a huge vacant niche in the women’s wear space for a brand that was comfortably trendy, very affordable and immediately desirable.”